Filling in your Star profile

A published but empty profile is no use. Here is how to fill it so it works for you.

Expertise: be specific

This is the most important field, because it is what property managers search on.

Use the words a client would type, not your trade vocabulary. People search for “plumber”, “electrician”, “mason” — the plain terms.

Be honest about your scope. Ticking fifteen areas to appear everywhere gets you called for work you do not want, and wastes everyone’s time. A precise profile draws fewer calls, but better ones.

The description: three things

A good description is a few lines and answers:

1. What you actually do.
2. For whom — property managers, private clients, businesses.
3. What sets you apart — a speciality, a response time, a certification, years in the trade.

Avoid “serious, dynamic and attentive”. Everyone writes it, it distinguishes nobody. “24-hour plumbing call-outs across canton Vaud, 15 years’ experience” says far more.

Your service area

State where you actually travel. A property manager calling you about a job 80 km away wastes their time and yours.

Complete it fully

TAYO.pro shows a list of next steps to strengthen your profile.

An incomplete profile is not penalised in the ranking of results. But a property manager landing on an empty page has no reason to call you: the gain is in what they read, not in a ranking effect.

The tip that counts

Re-read your profile from the property manager’s point of view. They have three providers in front of them and thirty seconds to choose. Does your page give them a reason to call you?